ABOUT THE GIFT LIST

Are you looking for editorial coverage in the consumer media? You’ve come to the right place. Nobody knows seasonal and holiday media like we do! We offer three online media databases designed specifically to seasonal and holiday pitching. For specific information about each product and the current pricing, visit the Our Products page.

The Gift List for Holiday Print & Broadcast
The Gift List for Holiday Web & Blog
The Gift List for Spring

Forget about the tedious chore of media list compilation. We put in hundreds of hours contacting editors and producers. It's what we do all day, all year.

Focus on achieving publicity results, not on list building.

We speak directly with each outlet to get detailed data you can't find anywhere else: story themes, product features, deadlines, submission preferences, photography requirements, cross-references, and more.

You'll hit the ground running without missing deadlines or wasting precious staff time getting there.

Our media lists deliver contacts for national and regional magazines, the top 250 daily newspapers, news wires and syndicates, national television, and national radio, as well as a list for web and blog outlets.

Make your client, your company and yourself happy this season!

WHO MAKES IT ON OUR LIST?

Not just anyone. We adhere to strict criteria. No more wild goose chases, dead ends, or angry editors!

To make it on our interview list, each editor or producer must be with a consumer media outlet. You’re not going to find the Nursing Science Quarterly on our list.

You will find outlets like Redbook, Allure, Wired, Stereophile, Fast Company, Organic Gardening, Cooking Light, Shape, Atlanta Magazine, Cottage Living, Cookie, Elite Traveler, and hundreds more like these.

We contact the top 250 daily newspapers, all the major wire services, and television shows like Filter, The Look for Less, and, of course, MTV, Ellen, The View, and hundreds more.

We don’t contact outlets that won’t mention products by name or those with circulations under 25,000, and our broadcast outlets must reach a national or significant regional audience.

Once we contact the outlet, we hunt out the best contacts for product coverage, such as the tech editor, the fashion editor, the food editor, the parenting editor, and so on. Then we persistently try to get them on the phone. We’re experts at that!

Will they all make it on the list? Oh no.

They must be planning a story that will cover consumer products in some way. Additionally, they must be interested in receiving press release and product information for that story.

Then all the details from the interview are made available to you in an easy to use database.

HOW IS THE GIFT LIST DIFFERENT FROM A BEAT LIST?

A beat list will give you a vertical list of all editors within a specified beat. For example, if you are pitching a toy or game for this holiday season. You could purchase a beat list of parenting editors.

However, you generally won’t know how many of those editors cover parenting products. You certainly won’t know if they are doing a gift guide for the Holidays. Many only offer parenting advice, news or general information, likewise for fitness editors, technology editors, travel editors, and many others.

Beat lists can come in very handy, however for the Holidays they are too narrow, too vertical. Gift guides and seasonal features tend to cover a wide range of ideas. They are often handled by Section Editors and Features Editors. However, a beat list of Section or Features Editors would not be a very helpful or concise tool.

For Holiday and seasonal pitching, you need a “beat list” of editors that cover consumer products with a holiday focus. There’s only one. The Gift List.